You’re ready to hit the road with your new company. We’re ready to rev the digital engine. Here’s the nitty gritty on how we expedite the creation of impactful and strategic digital content. Hint? There are only three steps.
Let’s Talk
To properly launch your company online, we need to learn about your mission and your objectives. This allows us to identify the best SUSH package for your needs. We can meet in person or virtually. Dial up the good old-fashioned phone or hit you up on Skype. Goto Meeting is also a favorite goto. Basically, we’ll use whatever means you prefer for exchanging information.
Once we get to know you and decide on a plan of action, we can begin the content collection. We will need content/messaging for each page. You may already know exactly what you want to say. If not, and you need assistance crafting headlines and messaging or simply don’t have the time to complete this task, we offer top-drawer copywriting services that can be purchased in conjunction with your package. Alternatively, if this is a website refresh, we may be able to transfer existing verbiage and images from an old website. In both cases, the content will drive site map development, which is basically the blueprint for your website’s design.
Let’s Work
We roll up our sleeves and begin building your online presence. Depending on the package you chose, this could mean a quick landing page or a multi-page, customized website. Either way, we will show you the wireframe we’re working with, discuss adjustments and begin the actual design of your website, including CMS and database development. The design also entails combining images, font selection and layout styling in a manner that best expresses your company and achieves your strategic goals. Our websites don’t just look good. Every element is selected to fulfill a specific objective.
To ensure we’re both traveling the same road, we regularly request feedback, using online project management tools to facilitate communication. Your input is critical to our process. We want you to be thrilled about the end product. Turns out, this reliance on collaboration has led to a perfect record of happy clients.
Let’s Launch
Our last phase involves adding the final touches, making additional tweaks and testing. Lots of testing. We analyze your website for compatibility with all major browsers as well as various mobile devices. We also test the platform and the CMS. SUSH websites are hosted by us so that we can continually monitor critical platform and security updates.
Performance is also key. We integrate Google Analytics and set up goal tracking mechanisms to measure your new website’s impact. With GA, you’ll be able to know exactly how well your website if performing, including number of visitors, click throughs, page bounces, etc. This knowledge is invaluable when creating and evolving your online presence.
Lastly, and finally, we go live. Insert the woo hoos here.
Tools We Use
To ease our building and communication processes, we harness the expediting power of the following tools. Don’t worry if you are not familiar with them. We chose them because they are incredibly user-friendly. We’re pretty sure you’ll come to love these tools as much as we do.
Get a Conversation Started!
Good conversation is always our first step because we believe in creating solutions that matter for our clients. We want to get to know you and your business but more importantly we want to get you suited up for the journey that lies ahead.
